Consumer Trends

With the population aging, membership at gyms and health clubs is growing as it is perceived as more of a necessity than a luxury.

Membership estimates now number near 50 million attending over 20,000 facilities.

The 50 years-old-plus age group is expected to surpass 95 million by 2010, compared to 75 million in 2002.

Baby Boomers are reaching retirement and have the highest income and health consciousness of any generation in history.

The beverage purchasing habits of Baby Boomers is promising for products like Simply Fit - healthy buyers look for low/no-sugar, low/no carbohydrates and no caffeine.

Obesity and diabetes are growing at alarming rates in America.

Over 350,000 Americans die each year from obesity and weight-related health issues.

Fighting obesity and diabetes has a huge economic impact costing an estimated $122 billion annually. A 2007 Duke University study finds obesity in the workplace taking an economic toll on industry while, privately, millions of Americans are grappling with rising health care and workers compensation costs.

Simply Fit is the perfect drink for the overweight or diabetic consumer because it has no sugar, no carbs and no Aspartame®.

Simply Fit Holdings, Inc. forecasts a profitable future for our Company and our products. Recent history shows great successes for innovative, premium brands like Simply Fit.

Our corporate success is directly influenced by the strategies and achievements of these innovators.

No sugar. No caffeine. No carbohydrates. No taurine. No bull. Simply Perfect.